Amazon will advertise on Twitter again in the near future, with plans to spend $100 million on the platform annually, according to a report on Saturday.
Amazon was one of the many companies that pulled advertising from Twitter following the acquisition of the company by billionaire Elon Musk. Many of the companies have returned in the weeks since the chaotic buyout, and Amazon plans to be among them once certain security measures have been met, according to technology outlet Platformer.
Amazon “plans to resume advertising on Twitter at around $100 million a year pending some security adjustments to the company’s ad platform, according to a source familiar with the situation,” wrote platform editor Zoe Schiffer. .
The news of Amazon’s plans comes just a day after Musk announced that Apple had “fully resumed” its advertising on Twitter.
ELON MUSK SAYS TWITTER ‘HAS INTERFERED IN THE ELECTION
Tesla CEO Elon Musk and Washington Post owner Jeff Bezos.
(AP images)
Now he says that Apple is Twitter’s biggest advertiser. Musk’s relationship with the company appeared to be in jeopardy last week after he claimed Apple was threatening not only to withhold advertising spending but also to remove Twitter from its app store.
USERS CELEBRATE ELON MUSK REVEALING TWITTER ‘MEDERFERED IN ELECTIONS’: ‘NEW TWITTER ROCKS’
Musk eventually met with Apple CEO Tim Cook at the company’s California headquarters to smooth things over. Cook told Musk that removing Twitter from the app store was never on the table.
Cook’s meeting with Musk came just a day before he flew to Washington DC to meet with several Republican lawmakers who will soon take control of the House of Representatives.
Apple CEO Tim Cook arrives at the White House for a state dinner honoring French President Emmanuel Macron, in Washington, DC on December 1, 2022.
(ROBERTO SCHMIDT/AFP via Getty Images)
Ranking member Rep. Jim Jordan, R-Ohio, right, and Rep. Ken Buck, R-Col., are seen during the House Judiciary Committee hearing titled Oversight of the Federal Bureau of Investigation, Cyber Division , at the Rayburn Building on Tuesday, March 29, 2022. (Tom Williams/CQ-Roll Call, Inc via Getty Images)
(Tom Williams/fake images)
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Rep. Jim Jordan, Republican of Ohio, was among them. He and others in his party have promised that big technology companies, especially social media platforms, will face greater scrutiny in the new Congress.
Last month, Jordan and 34 of his fellow House Republicans sent a letter to Mark Zuckerberg, CEO of Meta warning him of impending investigations into how Facebook handled information that would have damaged President Biden’s 2020 campaign, especially Hunter Biden’s laptop.
