“Afrochella is a movement that celebrates the African continent and the wider African diaspora,” said Abdul Karim Abdullah, CEO and co-founder of Afrochella.
Venom & Shisilize will perform at Road to Afrochella on Sunday, October 30. Image: Afrochella/Instagram.
JOHANNESBURG – The City of Gold will host “Road to Afrochella,” a one-day event at Altitude Beach on October 30, a preview of the main event in Ghana.
Afrochella is a celebration of Africa’s diverse culture and vibrant work showcased by the continent’s many emerging creatives, artists and entrepreneurs.
“Through our ‘Road to Afrochella’ series, we have the exciting opportunity to extend our reach to South Africa and celebrate our culture with some of our most avid fans in the region,” said Abdul Karim Abdullah, CEO and Co-Founder of Afrochella. .
Confirmed
WestGold in Afrochella
Get your tickets here https://t.co/KgnroFrV9X#TeamMooove pic.twitter.com/OPNFDs4LbqKOMPANY (@KompanyDaKing) October 18, 2022
Some have wondered if Afrochella is affiliated with the American Coachella, and the founders say these festivals are completely different from each other.
Afrochella’s goal is to create a vibrant celebration of Africa’s diverse culture while spotlighting millennial creatives and entrepreneurs.
Abdullah said previous Afrochella events have focused on community service efforts with the aim of stimulating local economies and this year’s will be no different.
“Through our Afrochella events and philanthropic initiatives, we have the unique ability to raise awareness and promote the advancement of local African talent in music, art, fashion and food. Moments like these stand out for us because the social impact and the The financial support we provide in these communities will last for years and generations to come,” Abdullah told Eyewitness News.
I have honestly lost count of the number of shows Stonebwoy have played and headlined this year.
AfroChella South Africa October 30 pic.twitter.com/0X2mqANv55
OTF Ice (@IcehoodD) October 20, 2022
This year, the theme of Afrochella is “AfroFuturismo”.
“AfroFuturism is a term created to reflect on the past, explore the future, and create a progressive path for today’s African diaspora,” Abdullah explained.
“To bring Afrofuturism to life, our Afrochella Festival will be transformed to encompass various cultural concepts, all created to step into the future of art, music, fashion, culture and food. Each area of the festival grounds will bring together a mosaic of local artists, musicians, culinary enthusiasts and creatives to craft an unexpected and interactive universe for festival-goers to enjoy.”
He noted the harsh impact of COVID-19 on the travel, hospitality and events & entertainment spaces, and expressed his satisfaction with the ability to host the event this year.
“During this time, festival organizers had to think smart and fast about creative ways to stay in touch with their core audiences and entertain their fans in a digitally dependent world. As we all continue to navigate these times, this year, We look forward to welcoming travelers back to Africa to safely attend and enjoy our real-life events,” Abdullah said.
The Road to Afrochella event will feature some of the best African Afrobeat/Amapian artists including: Daliwonga, Focalistic, Stonebwoy, Young Stunna, Gyakie just to name a few.
The main event is scheduled for December 28-29 at the El Wak Stadium in Accra, Ghana.
Limited tickets are available at Howler from R250 upwards HERE
Live in Afrochella 2022 – @asakemusik!
Remember, it is
400/general admission for both days
800/VIP for both days
for the Ghanaians. Visit https://t.co/uplNxBGDBW to get your tickets! pic.twitter.com/MGMm8SIDTHZubaida A-Rahman (@zubaidah_x) October 12, 2022
