The results of the 18the Sunday Times Gen Next Awards, made by Yellowwood, have been heralded, and Warner Bros. Discovery’s children’s channels and cartoon shows have once again dominated the television category.
cartoon network has entered, for the seventh consecutive year, as the #1 ‘The coolest kids TV channel‘ with Boomerang following very closely #3 place. Cartoon Network has not only snatched the top spot in this category, but it has stood out as the 3rd ‘Coolest TV Channel’ among boys in this category, and remains the #1 ‘Coolest TV Channel’ among men.
Warner Bros. Discovery’s performance was unmatched in the Category ‘The best cartoon shows’with seven shows in the top 10. Boomerang Mr Bean: The Animated Series took first place, and their famous cat-and-mouse dynamo duo, tom jerry, came in second. cartoon network the usual show, dragon ball z, Y teen titans took the #3, #4 and #6 spots, respectively, and Boomerang’s Masha and the bear took eighth overall position in the category!
Both Cartoon Network and Boomerang have proven to be undisputed in children’s pay TV channels in the first half of 2022, maintaining their current ranking as the number one and two channels, dominating all demographics, reaching over 5.1 on average. millions of children. (4-14 years) every month.
Ariane Suveg, VP Head of Kids Channels, Warner Bros. Discovery France, Africa and Israel, says: “We are very proud of this year’s results! It’s wonderful to see our channels and characters live, grow and thrive, especially in such a competitive environment where audiences are unequivocally spoiled for choice. We have been the number one ‘Coolest Kids TV Channel’ and ‘Coolest Cartoon Show’ for several years. This is a testament that our children’s channels have taken root with the South African youth and are seen as cool and much loved!”
With a sample of more than 12,000 young people between the ages of 8 and 30, the Sunday Times GenNext is the leading annual survey of brand preferences and consumer behavior among youth. It is considered a leading barometer of what South African children, adolescents and young adults find to be trending and aspirational, providing valuable insights for brand management, advertising and marketing professionals alike.
