All text, image, video and audio content distributed by APO Group will be published on the VoxAfrica website in English and French.
APO Group, the pan-African press release distribution and communications consultancy service, has announced a content deal with pan-African broadcaster VoxAfrica.
The partnership means that all text, image, video and audio content distributed by APO Group will be published on the VoxAfrica website in English and French.
Created in 2008, VoxAfrica is a pan-African, bilingual broadcast television platform with a three-channel network made up of VoxAfrica Afrique, VoxAfrica Europe Francophone and VoxAfrica Anglophone. The VoxAfrica network is now one of the most popular broadcasters of African programming in Europe and French-speaking Africa, while in 2020 it became the UK’s first Freeview channel dedicated to African content.
VoxAfrica offers a variety of African news, current affairs, dramas, soap operas and documentaries, as well as producing Africa’s biggest music reality show. The Francophone Afrique Voice.
VoxAfrica’s programming demonstrates its passionate African identity and its mission to strengthen the bond between the African continent and the diaspora. That vision is shared by APO Group, which is equally determined to ensure that positive African stories are delivered to audiences around the world.
The partnership with APO Group provides VoxAfrica with free content from various authoritative sources. APO Group’s content feed includes news from more than 300 multinational companies operating in Africa, along with leading international institutions, sports organizations and African governments.
It is the latest in a series of partnerships with top-tier African and international media that allow APO Group to continually improve the reach of its press release distribution service.
Content distributed by APO Group is published on more than 320 African news websites and international platforms such as Bloomberg Terminal, Thomson Reuters Eikon, Lexis Nexis and Factiva, providing broad global reach and visibility for APO Group clients.
Commenting on the deal, Immaculate Okorie, VoxAfrica’s content and marketing manager, said: “VoxAfrica has a vested interest in promoting a real and positive image of Africa. Our mission is to change the way the world views Africa through an innovative Afrocentric approach, while also providing quality information and entertainment to a global audience. We are pleased to announce our partnership with APO Group, a platform that enables organizations to make a real and measurable impact in Africa and beyond. The stories they distribute every day will enhance our online content with up-to-date news from some of the biggest organizations operating in Africa.”
Nicolas Pompigne-Mognard, Founder and Chairman of APO Group, added: “APO Group is renowned for delivering our clients’ content to leading news websites, but broadcasters like VoxAfrica have a broader reach in the entertainment space, bringing them the opportunity to connect. with new audiences. Partnerships like this are a fantastic way to deliver more value to our customers, while spreading the word about Africa far and wide.”
