Milk’s favorite cookie features the most OREO OREO and invites Martha Stewart immerse yourself in OREOVERSE, the brand’s first metaverse experience
EAST HANOVER, NJ, January 24, 2023 /PRNewswire/ — OREO is kicking off the year with some out-of-this-world news. Today, the brand introduces a new limited-edition cookie, The Most OREO OREO, introduces OREOVERSE, an interactive digital world where OREO fans can play and explore, and invites none other than Martha Stewart to navigate the virtual world.
Martha Stewart and Ryan McCallister with Most OREO OREO.
Dive into the OREOVERSE intro image.
The Pack of OREO More OREO Cookies.
The brand’s funniest cookie to date, Most OREO OREO, features two chocolate-flavored base cakes playfully filled with tiers of ‘Most Stuf’ cream and, for the first time, the cream has an actual OREO grind mixed in. A cookie, literally. stuffing itself is so meta that it opened up a space in the metaverse for OREO lovers: the OREOVERSE.
OREOVERSE, the brand’s metaverse experience, invites fans to play multiple levels of cookie-themed games for the chance to win deliciously unexpected prizes, including a $50,000 big prize*. Games range from “Stack Stuf,” where fans will build the Most OREO OREO cookie, to “Rocket Stuf,” where fans will inflate the Most OREO OREO cookie and aim for the stars. The OREOVERSE can be found in Meta Horizon Worlds or in OREOVERSE.OREO.com.
“We are so excited to enter the metaverse! OREO is the cookie to be played with and we love creating new opportunities for our fans to connect with each other and share that playful spirit,” he said. julia rosenbloom, Senior Brand Manager, OREO. “The Most OREO OREO cookie gives fans a whole new way to interact with us in a fun way. By scanning the package, they’ll ‘dive’ into the new world of OREOVERSE.”
For the final surprising twist, the OREO brand will embark on this adventure with a long-time fan of the brand and home icon, Martha Stewart.
As a pioneer in her field, who is undoubtedly a newcomer to the metaverse, she will explore a new horizon and navigate the OREO-inspired world of virtual reality. Next week on the OREO brand social channels, Stewart and her gardener and good friend of hers, ryan mccallisterwill convey an inside look at your OREOVERSE experience, one sure to be filled with clever banter, hilarious blunders, and friendly competition.
“I’m excited to make my metaverse debut in partnership with one of my favorite cookie brands, OREO, and having Ryan with me will make it even more fun,” he said. Martha Stewart. “The two of us have had our fair share of adventures in the last 10 years and have been able to navigate just about anything together, especially in the garden!”
“We couldn’t think of a better duo to join us in the metaverse than the iconic Martha Stewart and his partner, Ryan,” Rosenbloom added. “The two embody the playful spirit of the OREO brand, and through their OREOVERSE experience, we hope to show just how much fun OREO fans can have together in our most playful world yet! Martha has mastered everything from cooking to crafts, and we know she’ll master the OREOVERSE too!”
Starting today, fans can dive into the OREOVERSE in Meta Horizon Worlds using their metasearch 2 or Meta Quest Pro headphones, or through mobile phones or desktop computers by visiting OREOVERSE.OREO.com. In Monday, January 30 a 10:00 a.m. Eastern TimeOREO invites fans to tune in @AIRING on Facebook or @AIRING on Instagram to see Martha’s OREOVERSE excursion.
The OREO Most OREO cookie is available for pre-sale starting today at OREO.com and will begin shipping on shelves across the country from January 30th. It will be available for a limited time only.
For additional information, follow @OREO on instagram, Facebook, Twittereither Tik Tok.
*NO PURCHASE OR SCAN NECESSARY. standard Message and data rates apply to scans. 50 US, DC and PR 13+. Ends 03/31/23. Void where prohibited. To access OREOVERSE with a VR headset, you must be 18 years of age or older to create a Meta Horizon Worlds account. Visit OREOVERSE.OREO.com to enter, for free, how to enter without a Meta Horizon Worlds account and official rules.
About the OREO® Cookie
OREO® is the world’s favorite cookie, available in more than 100 countries around the world. More than 60 billion OREO® cookies are sold each year, and more than 20 billion of those cookies are sold annually in the US. An estimated 500 billion OREO® cookies have been sold since the first OREO® cookie was developed. OREO® cookie in 1912. For more information, follow OREO® at Facebook/OREOUnited StatesTwitter @AIRING or on instagram @AIRING.
About Mondelēz International
Mondelēz International, Inc. (Nasdaq: MDLZ) empowers people to snack in more than 150 countries around the world. With net income in 2020 of approximately $27 billion, MDLZ is leading the future of snacks with iconic global and local brands like OREO®, belVita and LU cookies; Cadbury Dairy Milk, Milka chocolate and Toblerone; Sour Patch Kids candy and Trident gum. Mondelēz International is a proud member of the Standard and Poor’s 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ.
Media contact
Weber Shandwick OREO Team
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SOURCE Mondelez International
