With time ticking faster for the highly anticipated 8th Annual All-Africa Music Awards (AFRIMA), labeled ‘Teranga Edition’, scheduled to take place in Dakar, Senegal on January 12-15, 2023, the Senegalese star , DJ Boubs; The Cameroonian actress and broadcaster, Sophie Aiida, and the South African screen jewel, model and presenter, Pearlthusi, have introduced themselves as the hosts of the main awards ceremony on January 15, 2023 at the Dakar Arena with capacity for 15,000 people, Dakar, Senegal.
Boubacar Diallo, also known as DJ Boubs, is undoubtedly one of Senegal’s brightest entertainers. With a background in media production and marketing within the E-media investment group, he has carved a niche for himself as one of Senegal’s most renowned media professionals. His remarkable vocal signature in radio and television spots has made him a household voice throughout the republic of Senegal. He was also a speaker at the prestigious 2022 soccer world cup, which took place from November 21 to December 18, 2022 in Qatar.
Joining DJ Boubs on the big stage is Aiida, a television personality, actress, and host for over a decade. Her brilliance behind the microphones has taken her to big stages, such as the 2010 FIFA World Cup in South Africa, the 2012 Nigeria Entertainment Awards and others. Aiida, who also hosted the All Africa Music Awards, AFRIMA in 2017, has distinguished herself within the broadcasting and film industry in Africa. Her exploits as host of a talk show called Life Talk, on Canal +, as well as the reality show Cameroon Top Model on Channel 2, have demonstrated her prowess as a golden voice accompanying black entertainment shows.
The climax of the trio is South African screen goddess Pearlthusi of Netflix’s Queen Sono fame, who lays bare her experience hosting several MTV shows including Lip Sync Battle Africa, Behind The Story, among others.
Commenting on the development, AFRIMA’s Regional Manager for North Africa, Janatte Haddadi, noted that the trio were “a mix of wit, charisma and humour” to help drive the awards ceremony experience forward.
She said: “These are fantastic options! They have the maturity it takes for a global event like this, and they also have the humour, wit and charisma to cater to all age groups. The Teranga Edition is special, and that is why we have decided to specially select the presenters to keep the magic alive at the fair.”
As the entire world prepares for the 8th edition of the All Africa Music Awards, AFRIMA, which will take place from 12 to 15 January 2023, African music lovers are encouraged to continue voting intensely for their desired winners. , using the live voting portal at www.afrima.org and participate in events on social media platforms (IG/TikTok – @afrima.official; Facebook – Afrimawards; Twitter – @afrimaofficial; LinkedIn – AFRIMA). The voting process that determines the winners at AFRIMA is audited by a world-renowned auditing firm, Pricewaterhousecoopers (PWC).
As announced at the conference, delegates are expected to arrive on January 11, 2023. The AFRIMA ceremony is scheduled to kick off in full on Thursday, January 12, 2023, with a tour of the host country, a visit to the school and a gift presentation (as part of AFRIMA’s corporate social responsibility) as well as a welcome evening in Dakar. .
The 4-day event continues on Friday, January 13, 2023 with the Africa Music Business Summit (AMBS) at the Grand Theater in Dakar. The AMBS is Africa’s largest gathering of creative professionals in the music industry and features workshops and panel discussions on issues and opportunities within the African music industry.
The 8th AFRIMA will continue with great momentum at the AFRIMA Music Village at the Grand Theatre, which will be a free admission concert featuring live performances from the biggest music stars from across the continent.
On the eve of the award ceremony, on Saturday, January 14, 2023, events will kick off with main rehearsals, media engagements, and a courtesy call on the President of Senegal. There will also be a live recording booth on site for musicians from the five regions of the continent and in the diaspora to explore collaborative recordings. The day’s activities will culminate in an exclusive party for the nominees.
Finally, the eighth AFRIMA will conclude on Sunday, January 15, 2023, at the 15,000-capacity Dakar Arena, in Dakar, with the award ceremony live broadcast by 104 television stations to more than 84 countries around the world. the world.
In association with the African Union Commission, AFRIMA is the pinnacle of African music globally.
