HomeDiaspora African NewsI have great imaginative power, I'm not afraid to unleash it.

I have great imaginative power, I’m not afraid to unleash it.


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aladukeh Styles, whose CEO and creative director is Oluwatomi Aduke Adeshiyan, is one of the brands whose existence thrives on its commitment to making fashion in a way that fosters ingenuity, encourages entrepreneurship and supports policies that have been created to develop of Nigerian fashion as exports to other parts of the world.

Aladukeh is not just a brand, it is equally a business that is bound by culture, tailored to time management, manifested in creativity, packed in innovation, and refined in elegance. It’s about always being classy, ​​which is reflected in the style of celebrities such as Mercy Aigbe, Etinosa Idemudia, Nkechi Blessing, Biodun Sofuyi (Omoborty), and Lola Idije, among others.

With over seven years of continuous development and expansion in terms of location and clientele, Aladukeh remains one of Nigeria’s leading fashion brands, and has also built a customer base in neighboring West African countries, the UK and the US, due to its ability to style African fabrics in ways that make them worthy of display in international fashion shows.

Seventy percent of Aladukeh’s clients are abroad. Perhaps this is because people in the diaspora like to exhibit Africanism; And because African fashion is artistic, it also attracts foreigners. The brand has won several awards, at least one in the last five years. They include Fashion Designer of the Year, Featured Designer of the Year, Distinguished Designer of the Year, Recognition as 40 Under 40, Featured Entrepreneur and Special Recognition as Creative Designer of the Year.

Aladukeh is diverse in its delivery of customer satisfaction, crafting designs that are ready to wear and suitable for customer occasions or events. Recently, in an Instagram live chat with a fashion blogger, Aladukeh Creative Director Oluwatomi Adeshiyan talked about inspiration and how teamwork is the foundation of his achievements.

“We have a team that comes up with new ideas and expansive business approaches. However, when it comes to style inspirations, I am spontaneous. I am concerned that my work is different and not a replica of another. So, most of the time, I am inspired by the fabric, the possible event, the color, nature and something as simple but divine as the personality of my client. I have great imaginative power and I am not afraid to channel it, ”she stressed.

But then, that wasn’t the only thing the fashion entrepreneur addressed, she also talked about how the challenges of building a business without government help or individual support have helped her forge business strategies that have significantly elevated the brand over time. , and his passion. to advise young fashion designers.

What sets Aladukeh apart from other fashion brands is their creation of wearable art using African prints; His designs also always stand out, always recognizing the client as an Aladukeh piece. In fact, Aladukeh’s customer base is all fashionable women, African or foreign. All of their designs are created from scratch.

Aladukeh products elevate simplicity to the level of glamour. All of their end products are elegantly cut and easily the center of attraction. The brand is on an expansive run, making collaborations with brands abroad for the synergy of culture through fashion, while also focusing on making new ready-to-wear collections by December 2023, to usher in fashionable woman in the new year in style. .

Aladukeh’s most attractive feature is its personalized customer service from design to delivery, and that’s a good reason for customers to patronize the brand if they’re ever in doubt about who should help them maximize their sense of style, among other things. reasons.

“Even when a fashion trend has ended, you can still rock an Aladukeh outfit and be fabulous,” the fashion brand strategist concluded.


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