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HomeAfrica-NewsDiaspora African NewsDemand Africa Debuts on the Roku Channel in the US

Demand Africa Debuts on the Roku Channel in the US


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Featuring African Diaspora Programming

Demand Africa (DA), the global streaming service that hosts a variety of original and acquired content from the African Diaspora, launches as a FAST (Free Ad-supported TV) channel on the US Roku channel, the home of free and premium entertainment on the Roku® platform.

Demand Africa’s FAST channel includes thousands of hours of content from the continent’s leading distributors and producers and from across the diaspora. Currently featured programming throughout February celebrating Black History Month includes the color of medicine, You belong to Me, honeymoon bluesY until you came. The service also provides access to a wide selection of Black and African Nollywood films in Africa and other parts of the world.

“We are dedicated to our mission at Demand Africa to bridge cultures and connect Black audiences and the African diaspora with the continent. Complementing our partnership with The Roku Channel in Canada, we are excited to expand our partnership with The Roku Channel in the US, especially during Black History Month. This has allowed us to introduce African diaspora content to a broader section of American audiences during a time of cultural celebration.” said Chris Eckman, vice president of digital operations for Demand Africa.

Recent studies show that one in 10 Black people living in the US are immigrants, and they are an influential and growing demographic that gravitates toward content that reflects their contemporary cultural roots. The growing number of platforms sharing content from the African diaspora (including The Roku Channel in Canada, which launched Demand Africa last year) is also serving to bring contemporary African culture to more audiences around the world, building cultural connections and alliances across the globe. the way.

Available now, Demand Africa is available on US Roku channel 689.


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