Indian automaker Mahindra has been named the fastest growing brand in South Africa by 2022, as the company’s local subsidiary has set several records in the past year, according to a report by the National Automobile Manufacturers Association of South Africa (NAAMSA). .
The report says that ‘Mahindra SA’ increased its sales volume by a whopping 78 per cent compared to 2021, the highest of all vehicle brands reporting their sales to NAAMSA and more than five times the market average.
The sales report further shows that Mahindra increased its total sales in the passenger car market by 80% to 4,027 vehicles in 2022 and its light commercial sales (those of its popular Pik Up and Bolero ranges) by 77% to 8,885 vehicles.
The company achieved an average monthly sales figure of more than 1,000 units per month, breaking the magic mark of 10,000 units per year for the first time and reaching about 14,000 total sales for the year, it said.
This is also the second year since 2019 that Mahindra has been crowned South Africa’s fastest growing brand and the fourth year in the last five that the brand has been among the country’s fastest growing brands. Mahindra posted a compound annual growth rate of 23.6 percent during that period.
The safest car in Africa as tested by the Global New Car Assessment Program (GNCAP), the XUV300 was the fastest growing compact SUV in its addressable segment, with 2,079 units purchased in 2022.
GNCAP serves as a platform for cooperation among new car assessment programs around the world and promotes universal adoption of the most important UN motor vehicle safety standards globally.
Mahindra SA CEO Rajesh Gupta attributed the success to concerted efforts to build a strong foundation for growth since first entering the highly competitive South African market in 2004. “We are proud to be part of the South African landscape and to contribute to the local economy. ,” he said.
“Our sales success in 2022 and our title as South Africa’s fastest growing vehicle brand can be attributed to our entire network, including our Durban assembly plant which had to cope with component shortages during the Covid pandemic. -19 and our distributors who supported customers on our waiting list,” added Gupta.
“In the new year, we look forward to repeating our performance with the recently launched XUV700, which achieved a record number of pre-order bookings for the brand, the highly anticipated Scorpio-N SUV and other new models that we will reveal in due course.” Gupta said.
Mahindra South Africa is a wholly owned subsidiary of Mahindra & Mahindra India. The company has dealers in all nine South African provinces, which are one-stop facilities dealing with sales, service and spare parts.
The company has also expanded into other sub-Saharan countries, currently exporting vehicles to Botswana, Zimbabwe, Zambia, Swaziland and Namibia, as well as having a presence in Swaziland and Lesotho. Mahindra South Africa has sold more than 75,000 vehicles since it opened in 2004.
